Improve Your Business Image
Develop a Distinctive Business Identity
Turn intangible services into tangible results. With the right business image you:
- Build value for clients
- Differentiate from the competition
- Maintain a higher billable rate
- Give clients more reasons to be loyal
- Instill confidence and trust
The right business image is essential to successful service-based industries where your expertise is the "product". Industries like tax preparation, financial planning, legal services, insurance and real estate are prime examples.
Harness the Power of Your Image
Each time you interact with a client, your business image is created; every visit, every conversation, every presentation. Every contact influences your clients' perception of you.
Your business image is created by how your clients see you, not how you see yourself.
Most of their perception is based on emotion. Do you make each client feel good with every interaction? Do you make them feel confident in your abilities? The most powerful business image appeals to the emotions of clients.
Influencing clients' emotions with superior service is a key part of harnessing the power of your business image.
Connect What Clients See to What They Feel
After you've made clients feel great, you need to help them connect their positive emotions to physical reminders of your business. Tangible things like your office environment, promotional items and document presentation are great ways to help clients make this connection.
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Office Environment |
Does your office reflect how you want your clients and staff to feel? |
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Personnel |
Does your staff have the right reactions (and pro-action) to what your clients need? Do they have the talent to do their jobs well? |
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Marketing |
Do you have the right message? Do you use the right methods? |
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Deliverables |
Do your document presentations and tools you provide clients portray the right image? After all, in your clients eyes, this is the most tangible part of your work. |
Deliverables are Evidence of Your Expertise
The documents you deliver are the best evidence of your knowledge and hard work. Reminding clients of the value you bring is especially important during those times you dont have personal contact.
To your clients, these documents are a direct reflection of your expertise, a physical reminder that you are worth the money they pay you.
A polished presentation positively influences a clients' perception of your company, turning intangible services into tangible results.
Your clients will notice an exceptional, well put-together presentation and you will succeed in:
- Making each client feel important
- Inspiring confidence and trust
- Differentiating your business from the competition
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